Discovering purpose
In 2022, I took on the role of Executive Creative Director at purpose consultancy Revolt.
Founded on the theory that global businesses can – and should – build a more positive society and planet as they build their brands, we tackled issues ranging from agricultural soil degradation to inequality within women’s sport.
Then in 2024 I went freelance, and found myself at JOAN London. A female-founded agency focused on joyful rebellion, it was exactly what I was looking for. I’m now Group Creative Director there, leading the eBay account for the UK.