SOS Alerts
Product Innovation
In the wake of the Paris attacks in 2015, a group of us in Creative Lab decided to try and figure out how Google could do more to help people in a crisis.
The result was SOS Alerts – a set of features that help you quickly understand what’s going on and decide what to do, implemented across various Google products.
In Search, they connect you to news, maps, updates from local authorities, emergency resources, and donation opportunities.
And in Maps, SOS Alerts provide live updates about what’s going on in the area, as well as direct access to emergency resources such as hotline numbers.
SOS Alerts are now a core part of Google’s crisis response efforts, and continue to provide essential help during times of crisis to millions of people around the world.
Creative Lead: Graeme Hall
Created with: Kevin Maguire, Xavier Barrade, Hana Tanimura, Steve Vranakis and many more…
Agency: Google Creative Lab