New York Post
Brand activation
The New York Post is a one of a kind. It’s a New York institution synonymous with puntastic headlines – none more so than a report in 2005 on a particularly gruesome homicide: Headless Body in Topless Bar.
To help them fight off dwindling sales, in 2011 we proposed a different approach: a regular improv comedy night in New York City based on headlines from that day’s issue.
Check out the film below for an in-depth look at what happened.
Executive Creative Directors: Scott Vitrone, Ian Reichenthal
Creative Directors: Graeme Hall, Menno Kluin, Kerry Keenan
Art Director: Alex Nowak
Copywirter: Feliks Richter, Dave Canning
Agency: Y&R NEW YORK